A business plan is a document that serves as a guide to your business and conveys its prospects and growth potential. In order to obtain financing or for other reasons listed above, one must have a sound, well written professionally prepared business plan that can clearly and concisely articulate your business model and present a complete story about the business. The business plan must demonstrate that considerable thought has been given to various details that impact and contribute to the success of the business. The business plan must be able to pass the intense scrutiny of sophisticated lenders, investors and others. The reader must be able to understand the business and feel confident that the business plan objectives are achievable. The business plan is thus one of the first and most important documents a business needs.
Most business plans are rejected due to poor organization and formulation of the business plan, inadequate attention to necessary details, lack of clarity, or failure to properly communicate in writing the ideas and vision of the business. First impressions are critical so don’t miss a critical opportunity simply because your business plan is not properly prepared and presented.