About Us

About Us

The Xcel Story

Xcel accounting, the brand name of our organization Xcel Accounting & Book Keeping is a firm of experienced Chartered Accountants, established in Dubai as an Accounting and Bookkeeping firm, providing various services to clients in the Fields of Accounting, Auditing and Management Consultancy.

We are committed to provide the best accounting service possible on a timely basis with personal service to each client, helping them with their plans and being available to help and solve simple as well as complex problems.

Over 50+ years of combines experience of qualified & certified public & chartered accountants with Big 4 background across various industries.

About xcel

Samtani grew up helplessly watching his father, who had a thriving business, fail in his future endeavors due to lack of financial clarity and direction. This is the prime reason why Rajeev does what he does; he is a Chartered & Cost Accountant with more than 23 years in Dubai and a passion to help restaurants become successful and profitable. Rajeev has previously worked for local and multinational organizations such as Cityline International, Burj Al Arab Hotel and PricewaterhouseCoopers.

The diversity of Rajeev’s work experience means that he is well placed to service the financial cost and management accounting functions of an equally diversified client base.

Simran feels that entrepreneurs are lonely at the top and wants to be the wind beneath the wings for businesses, so they do not go through the same challenges she faced in the early stages of her business. She is extremely passionate about “xcelerating entrepreneurship”, empowering business owners to build scalable, profitable & sellable businesses. Believe in a Win-Win partnership. She does this by leveraging proven & tested technologies that help put the right systems & habits in place to continuously drive both business growth & profitability. She has spoken and been a panelist in various forms such as DMCC, TiE, Heels & Deals, Dine Show & Restaurant Show on Cash Flow, Entrepreneurship, Accounting as a Strategic Tools, VAT & Built to Sell to name a few. She believes in mentorship & is a mentor with Mompreneurs WorldWide, Kregzo & The Link.

An Awesome Team of Finance and Accounting Experts

Over 50+ years of combines experience of qualified & certified public & chartered accountants with Big 4 background across various industries.

Rajeev samtani 2

Rajeev Samtani

Managing Partner

Samtani grew up helplessly watching his father, who had a thriving business, fail in his future endeavors due to lack of financial clarity and direction. This is the prime reason why Rajeev does what he does; he is a Chartered & Cost Accountant with more than 23 years in Dubai and a passion to help restaurants become successful and profitable. Rajeev has previously worked for local and multinational organizations such as Cityline International, Burj Al Arab Hotel and PricewaterhouseCoopers.

Simran samtani 1

Simran Samtani

Sr. Partner

Simran feels that entrepreneurs are lonely at the top and wants to be the wind beneath the wings for businesses, so they do not go through the same challenges she faced in the early stages of her business. She is extremely passionate about “xcelerating entrepreneurship”, empowering business owners to build scalable, profitable & sellable businesses. Believe in a Win-Win partnership.