Profit First

Profit First

It’s your Business, shouldn’t Profit come First?

We are Profit Accountants on a mission to empower 1,00,000 entrepreneurs intentionally build a profitable business that gives them a lifestyle of freedom.

What is Profit First?

The Profit First framework is time-tested cash management strategy to make your business more profitable.

The GAAP (Generally Accepted Accounting Principles) is

Sales – Expenses = Profit.
Just Profit First, you just Flip this Formula to:
Sales – Profit = Expenses

Mathematically nothing changes.

But psychologically & behaviorally, this puts more cash in your pocket & empowers you

to keep more of the money you make.

Profit is a Habit, not an Event – Mike Michalowicz

Profit first Professional
Profit First Certified

Mike endorsing Xcel Accounting

Mike Michalowicz author of Profit First recommends Simran Samtani & Rajeev Samtani, Xcel Accounting to grow your business.

Why Choose Us in your path to Profitability?

Xcel Accounting is currently the only Accounting Firm in UAE to be certified in Profit First Methodology.

What does this mean for you?

We are trained & certified to guide you with the methods to greatly increase the profitability of your business.

Client Testimonials

Insy Chengappa

Did a course with Simran that was very valuable on Profit First & Xcel team was very efficient & easy to work with. Would highly recommend their services & especially the Profit First course by Simran.

NareshKumar Thakawani

Xcel Accounting (Simran's) Profit First Course provides you structure to systemize the Profits generated from Business. It's about the Psychology of money/profit rather than actually having on the Books. Highly recommended for Business Owners who are struggling to manage their Cash and book Profits.

Umang Bhartia

Amazed by the way you conducted training and how small suggestions from you which we would have otherwise ignored or overlooked can have big impact on business. I would highly recommend your service to my clients.